The Journey is started by Peter Van Riet after saying goodbye to his previous career as a creative consultant and industrial designer.

The journey is a continuous search for alternatives. A search for function, beauty, shape, emotions,… as derived from Japanese culture the focus is on the journey with the aim to design unique products with a reason.


The real aim of design is to offer sight, to foresee what will come, and help to make others see.

The Journey will focus on value. Bringing back what has gone lost in this digital era.


Through continuous research Peter comes up with Stories and Concepts.

The journey collaborates with others and brings Limited Editions in different stages offered through regular drops.