In chapter one, we explore current societal, economic and technological changes. These changes pose huge challenges. But creativity and holistic thinking will lead to radically new solutions.
Innovation starts with a deliberate investigation of future opportunities. In chapter two, we check how we can explore the future by keeping an open mind, by analyzing trends and by telling stories.
In chapter three, we explore how to come up with Design Challenges that create value for your future customers, but also for your future company. Future company? Yes, the world changes and so will your company.
Our Design Challenges will direct our creativity towards meaningful solutions. In chapter four, we explore observation, throw-away projects, prototyping and experimentation as a way to create new Design Directions.
Chapter five is about putting our Design Directions into context. Are there any showstoppers? Is the market ready? Are we ready? Are the ideas still valuable and meaningful outside of the lab?
Customers value products and services as a whole experience, from buying and learning to using and finally disposing. Design is not about shape, it is about creating a total experience, including the go-to-market.
Design is learning. It is about exploring new spaces, exploring new ways to do things. This will impact your organization, your processes, your team and you personally. Are you up for the challenge?